Anyone who knows and loves fashion will tell you that the little touches matter. For Giulia Bartoccioni, the CEO, founder and Creative Director of Italian fashion house Iulia Barton, it’s the small details that truly set her Adaptive collection apart. Because while it is the peak of urban fashion – fun, edgy, relaxed and genderless – it also embodies the very soul of inclusive and sustainable style.
“Everybody has the right to aesthetic value,” reads the publicity material for the collection, which debuted in September at Milan Fashion Week. It caused quite a stir, both in terms of sales and column inches, for both its creativity and ambition, as Iulia Barton has launched a line that is universal, wearable by everyone and that goes beyond disability. Adaptive has been a long time in the planning, with Giulia’s initial thinking spanning as far back as 2011, even before Iulia Barton’s days as a model agency. Her brother is disabled and uses a wheelchair, so she was already familiar with the challenges he faced around finding stylish clothing that was suitable to his day-to-day living. As a result, Giulia spent a great deal of time speaking to people about their experiences of disability and, through her agency, she was determined to bring disability to the catwalk, advocating for disabled models to appear alongside non-disabled models.