Canon launches EOS M50 Mark II as social content creation continues to soar

London, UK, 25ᵗʰ February 2021 – In response to the growing demand for high-quality camera equipment to meet the evolving requirements of today’s content creators, Canon Europe today announces the EOS M50 Mark II, the successor to the award-winning EOS M50. The global appetite for creating, sharing and watching content on Instagram, YouTube and Twitch shows no sign of slowing down – with people dedicating more time exploring hobbies and learning new skills. In Europeᶦ alone, between Q3 2019 and Q2 2020, TikTok saw its monthly usage increase by 93 per cent amongst 16-64 years olds.

Create standout content with this versatile mirrorless camera, packed with smart features and stunning image quality

Canon EOS M50 Mark II

A small, yet powerful mirrorless camera, the EOS M50 Mark II makes the entire process from shooting to uploading content easier than ever before. Capable of capturing landscape and vertical 4K video or livestreaming Full HD directly to YouTubeii, this camera enables creators to take their content to the next level. With a 3.5mm microphone input, clean HDMI and USB output, this camera has all the inputs and outputs a content creator could need. Its compact body, vari-angle touchscreen and compatibility with a range of Canon lenses means users have complete creative freedom – whether they are capturing beautifully framed ‘to camera’ pieces or are vlogging on the go.

Destination anywhere

Versatility sits at the heart of this camera. Whether you want to capture high-quality photos for Instagram reels, a native vertical video to share on TikTok, or live stream to YouTube, the EOS M50 Mark II has it covered. With its clean HDMI output, users can create professional-looking live streams and thanks to Canon’s free EOS Webcam Utility Software, casual streaming on Twitch or quality video chats with friends and family is all possible.

Meeting the demand for fast-to-market content, the EOS M50 Mark II boasts enhanced mobile connectivityiii via Wi-Fi and Bluetooth. This allows control from a mobile device and direct upload of images and movies to social media channels, ensuring they never miss a beat.

Empowering content creators

Whatever their style or needs, with built-in microphone import, this portable camera can be easily carried around or even mounted onto a gimbal – giving users flexibility. Whether in front of the camera or behind it, the vari-angle touch screen and responsive electronic viewfinder (EVF) also mean users can frame the shot in any situation.

Stand out in the social feed

With over 300,000 stories posted to Instagram every minuteiv, the key to making content stand out is quality. The EOS M50 Mark II allows content creators to use Canon’s EF-M lens range and EF lenses with a mount adaptor, which includes an ultra-wide lens, perfect for vlogging or a lens with a shallow depth of field to get those selfies just right.

The camera’s speedv, 24.1 megapixel APS-C sensor, Intelligent Auto modes and Eye Detection also gives content creators the edge when it comes to photography – making it possible to take sharp action shots that catch social media scrollers’ eyes. But it’s not just visual quality that will help users’ content gain more views and followers, audio quality is also important. The Canon EOS M50 Mark II has a 3.5mm microphone port, so aspiring YouTubers can create vlogs with impeccable sound quality.

Perfect for vloggers, bloggers and influencers, the Canon EOS M50 Mark II is the ideal choice for content creators requiring stunning image quality, smart features and to live stream to an on-line audience in real-time.

The Canon EOS M50 Mark II will be available from the end of March 2021, but can be pre-ordered from today. For more information, please visit:
www.canon.co.za/cameras/eos-m50-mark-ii/

EOS M50 Mark II - Key Features:

  • Create and share content to any platform through Wi-Fi and Bluetooth connectivity
  • Capture vertical videos to post direct to social channels
  • Clean HDMI output for direct livestreaming from YouTube
  • 24.1MP APS-C sensor for stunning images and Full HD video
  • Versatile Vari-Angle touchscreen display for multiple shooting options
  • A 3.5mm microphone input for professional sound quality
  • Lens compatability to match all perspectives and styles

Source: https://blog.globalwebindex.com/trends/tiktok-europe/
ii The live streaming service available with this product is for live streaming on YouTube only. To use live streaming, you need to have an active YouTube account and an image.canon account. Please be aware that YouTube may change, stop, or terminate its services, including live streaming, at any time without notice. In accordance with YouTube’s "Restrictions on live streaming" users must have a minimum of 1,000 channel subscribers in order to live stream from a mobile device (including camera products with live streaming capability). For up-to-date information from YouTube on restrictions, please visit https://support.google.com/youtube/answer/2853834?hl=en. Canon makes no representations or warranties with respect to any third party product or service, including live streaming.
iii Via the Canon Camera Connect app or image.canon
iv https://www.statista.com/statistics/195140/new-user-generated-content-uploaded-by-users-per-minute/
The EOS M50 Mark II is capable of continuous shooting at 10 frames per second