MSP served their direct marketing clients in a defined three-step process. All mailing documents were pre-printed using their sheet-fed offset equipment. These, in turn, were imprinted by laser printers for personalisation and individualisation. Thereafter, they were inserted into envelopes ready for posting. This constituted an annual print volume of approximately 100 million dispatched mailings, produced in a three-shift operation. Markus Stricker, Managing Director, explains: “We were facing a big challenge in the market to remain competitive. We felt the pressure from the lower volume digital cut-sheet products as well as the digital colour inkjet offerings available in the market. In addition, although our conventional production process had been optimised to the limit, we still struggled to be competitive. We knew we had to make changes to secure future growth”.
"Our main goal at MSP is the best possible fulfillment of the requirements of our customers . We are willing to give everything to satisfy our customers . We believe that the transition to digital inkjet printing enables us to deliver the innovation that await our markets today and in the future . Canon was us here from the very beginning been a great partner in the decision-making for our future strategy and in implementing the right solution . With Canon as a partner , we feel well equipped for the future."