Thomas Borberg, Magdalena Herrera and Helen Gilks, all in smart clothing, sit against a grey backdrop on a black fabric-covered seat.
From left to right: Current and former World Press Photo jurors Thomas Borberg, Magdalena Herrera and Helen Gilks. Shot on a Canon EOS 5D Mark III with a Canon EF 50mm f/1.2L USM lens. © Olivia Harris

World Press Photo (WPPh) is among the industry's most prestigious contests, but are the winning images representative of the best in the business, and what makes an image worthy of success? Canon Europe sat down with three WPPh Contest jurors to identify what it takes to get the jury's attention.

Joining Emma-Lily Pendleton, Editor of Canon Europe Pro, were Magdalena Herrera, Director of Photography at Geo France and Chair of the WPPh 2018 jury; Thomas Borberg, Photo Editor-in-Chief at Danish broadsheet newspaper Politiken; and Helen Gilks, Managing Director of Nature Picture Library.

From left to right: Current and former World Press Photo jurors Thomas Borberg, Magdalena Herrera and Helen Gilks. Shot on a Canon EOS 5D Mark III with a Canon EF 50mm f/1.2L USM lens. © Olivia Harris
Christian Ziegler’s

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Thomas Borberg: I've seen work that was not submitted that I would have loved to see in this contest. Of course, the competition reflects the industry and the year that just passed, but at the same time it doesn't, because there are many more stories out there that could have been shared.

Helen Gilks: I think there is a perception among photographers that only hard news, doom and gloom-type stories can be successful [in the World Press Photo Contest], but we're looking for positive stories, too.

Magdalena Herrera: The winning images of the year usually come from the General News and Spot News categories [which often reflect conflicts and bad news], but we have seen lots of stories that are less negative. For instance, the Long-Term Projects category brought different kinds of stories because those projects last three years or more, so photographers have time to document all sides of the story. In the new category of Environment, you have to think about how to show the world evolving, and you have to reflect on the approach, so that makes it less like news or an event story. The People category also allows other ways of telling stories that are not always negative.

A rhino lies in the corner of a pen with a red scarf tied over its eyes, and the number 12 sprayed on its side.
On 21 September 2017, a young white rhino was drugged and blindfolded, before being released in Okavango Delta, Botswana, after its relocation from South Africa for protection from poachers. This photograph is nominated in the Environment Singles category of the 2018 WPPh awards. Shot on a Canon EOS 5D Mark II with a Canon EF 16-35mm f/2.8L USM lens. © Neil Aldridge

Thomas Borberg: It's not about positive stories or negative stories, more that you have to be able to feel it in your stomach. I think it's the strong stories – and often the negative stories – that make the greatest impression on us. That's how it is and how it should be. The final result of the judgment should reward the best stories told in the best way.

Emma-Lily Pendleton: Do you think many wildlife photographers are submitting images to the WPPh Contest?

Helen Gilks: I'm not sure how aware of it they are. I think for stories, yes, because a lot of the National Geographic stories enter and are successful. But in single images, wildlife photographers don't think it's the competition for them. Let's hope that changes. 

Emma-Lily Pendleton: Do people tend to enter photographs that are similar to previous years' successful images?

Helen Gilks: There is a lot of copying of styles that are successful in competitions. There's a wildlife photographer called Bence Máté who developed a system of ground-level perspective photography from underwater hides, and suddenly we just saw loads of these pictures. But I think most people seriously entering competitions understand that it has to be something fresh and different to what's gone before.

Thomas Borberg: You see a lot of photographers using drones now, but you see a lot of bad pictures, because people don't tell a story, they just show you another point of view.

Similarly, if there's a big story – such as the Rohingya crisis or the refugee crisis in Europe – photographers tend to go to the same places, because newspapers or magazines send them there. But some photographers are so good that they are still able to stand back and see the story from another perspective, and of course that stands out.

 A woman sits at a large desk in a home office, her face obscured by a cloud of smoke from her e-cigarette.
Lorri Cottrill, 45, smokes an e-cigarette in her home in Charleston, West Virginia, USA. As the leader of the National Socialist Movement, a far-right US organisation, she proved a fascinating subject for photojournalist Espen Rasmussen. Espen's White Rage – USA series is nominated for a 2018 WPPh award in the Contemporary Issues Stories category. Shot on a Canon EOS 5D Mark IV. © Espen Rasmussen

Emma-Lily Pendleton: When it comes to judging, what weight do you give to the story versus the aesthetic of the photograph?

Thomas Borberg: It depends on the image that you see, and the discussion within the jury. One of the things that I like about the World Press jury is that, at least this year, we were open minded. You could change your mind during the discussion. You could start by backing an image that had been picked for its photographic quality, but then be more convinced that the story behind another one made that even greater. It's not necessarily a 50/50 split, it depends on the image and the story behind it.

Magdalena Herrera: There are several things that come into consideration – the surprise, the emotion, the composition, and the capture as well. That's the thing with photography – it's made up of so many parameters.

Emma-Lily Pendleton: How important is the ability to edit and string a story together? 

Magdalena Herrera: You have to be able to tell your story in a good way. You have to have a start and an end, and something happening.

Thomas Borberg: Way too many people get this wrong, and it's too bad. Sometimes we see stories with three, four or five strong single images, but nothing that actually combines them into a narrative. Sometimes it makes you think, 'Argh, they need help!' 

Helen Gilks: Yes, some photographers don't understand what a story is, that's for sure. I wanted to ask Thomas and Magdalena whether you think the portfolios that have been published, where the photographers have worked quite closely with an editor, have an advantage? Do you see those rewarded more than the photographers who have perhaps not been published and have done their own edit?

Magdalena Herrera: We don't know how many edit their own work. The photographer, like a writer, has to understand that at some point, you need someone from outside to tell you that they understand the story. The industry is changing – before, we had editors at the agencies to do that work for photographers, and we had more editors in magazines and newspapers, but there are fewer editors now.

A police officer's reflection is seen in a car window, which is peppered with bullet holes.
Javier Arcenillas’ series Latidoamerica is nominated in the 2018 Long-Term Projects category. After years of social chaos, drug trafficking and corruption, many Latin Americans are determined to revolt against the problems afflicting their countries. The project describes the fear, anger and impotence of victims amid the daily terror of street gangs, murder and thievery, and also addresses the recent trend of drug tourism in countries such as Colombia. Shot on a Canon EOS 5D Mark II with an EF 24-70mm f/2.8L USM lens, in August 2017. © Javier Arcenillas, Luz

Emma-Lily Pendleton: So editing is becoming an important part of being a professional photographer?

Magdalena Herrera: Yes, if you want to tell stories.

Thomas Borberg: I do agree that you should seek advice, via an editor or another photographer – not just because of the World Press Contest, but because it will help your work. You should do it before you enter, to make sure, from the beginning, that the story you share is the best possible one, and that it will be understood by the public.

Magdalena Herrera: The narrative and the consistency of the mood throughout the story [are important].

Even though you are a professional photographer, you should dare to show your RAW files and ask for help.

Thomas Borberg: My advice would be that even though you are a professional photographer, you should dare to show your RAW files and ask for help, because it will only make your work better. You're vulnerable when you do it because others can see all your bad pictures as well as your good, but you will be wiser about the way you work.

Magdalena Herrera: You will also begin to understand what you'll need for your next project, and how your story can get stronger. Perhaps you lack an establishing shot or a close-up to bring rhythm to your storytelling. You learn a lot in the process of editing because that's where you see what's lacking in the narrative.

Women wearing niqabs and hijabs line up closely, with young girls. A few metres away in the background is a line of men and boys.
In this 2018 World Press Photo of the Year-nominated image, Ivor Prickett captures civilians lining up for aid in the Mamun neighbourhood of Mosul, Iraq, on 15 March 2017. Shot on assignment for The New York Times, on a Canon EOS 5D Mark III with a Canon EF 24-70mm f/2.8L II USM lens. © Ivor Prickett

Emma-Lily Pendleton: What is the key component of a winning image? 

Thomas Borberg: Emotion. You need to leave people feeling something. It might not be a specific feeling, but you need to leave something so that they will keep on asking questions.

Magdalena Herrera: Not everything that provokes emotion is negative. It can be a 'wow' feeling, too. 

Helen Gilks: Yes, great beauty can create a strong emotion too, can't it? 

Thomas Borberg: Mads Nissen's [World Press Photo of the Year-winning] image from 2015 was about love, but it was about forbidden love around the world. Is that a positive story or a negative story? What we saw was people having sex, which is so normal, it was just that it was between two gay men [in Russia, where LGBT people have faced discrimination and harassment].

A woman lying in a hospital bed lifts up her hospital gown to her navel, and holds a hand mirror between her legs to see her genitalia. A smartly dressed man with sugeon's gloves stands beside her bed.
More Than a Woman by Canon Ambassador Giulio Di Sturco is nominated for the Contemporary Issues Singles prize. On 3 February 2017, Dr Suporn Watanyusakul shows patient Olivia Thomas her new genitals after gender reassignment surgery at a hospital in Chonburi, near Bangkok, Thailand. Taken on a Canon 5D Mark III with a Canon EF 24-70mm f/2.8 II USM lens © Giulio Di Sturco

Magdalena Herrera: There's always a dialogue between different elements – what you see, and what's behind it. In fact, Mads Nissen's photo by itself was nice and quiet, and exuded love, but the context was that love was threatened in a terrible way. Each year, each winning image has that kind of conflict between what you see, what you feel, what it is, and what message it gives.

Thomas Borberg: I think it's important that when the jurors are making the final decision about picture of the year, they pick elements that send a signal about the time that we are living in. John Stanmeyer's 2014 image of the refugees on the beach looking for cell phone signal was about fleeing, about migration – one of the biggest issues around the world. The smartphones showed that it was a modern crisis, because you couldn't have made this image 25 years ago when [few ordinary people carried] cell phones.

The first time the jurors see the images, we actually don't read the captions.

Emma-Lily Pendleton: How important are picture captions?

Thomas Borberg: The first time the jurors see the images, we actually don't read the captions. It's only about the photographic impression, and whether the photographer is a good storyteller. In the second round, we will often ask for captions. 

Magdalena Herrera: It comes at some point at the end of the process, when you love a piece of work, but you have ethical questions, or you are unsure of what you're seeing. 

Helen Gilks: I think you absolutely don't need to read the caption to understand a strong story. In fact, if I look at a story portfolio, I don't want to see any text at all – I want to look and know, roughly, what the story is. If you don't, it hasn't been done well. Captions are almost for verifying afterwards what your initial impressions are, and for more background information.

A small snow monkey dressed in a red silk waistcoat looks down. Another snow monkey wears a suit and Donald Trump mask. They stand in front of a wall painted with a forest mural.
Jasper Doest’s Sacred No More is nominated in the 2018 Nature Stories category. In recent years, the Japanese macaque, best known as the snow monkey, has become habituated to humans. An increasing macaque population in the countryside means the monkeys raid crops to survive; in cities, macaques are tamed and trained for the entertainment industry. Jasper documented the story between 15 January 2016 and 2 October 2017. Shot on a Canon EOS 5D Mark IV with a Canon EF 24-70mm f/2.8L II USM lens. © Jasper Doest

Emma-Lily Pendleton: The rules of World Press Photo have become stricter [since 2016] with regards to staging and manipulation, and photo editing. How tough is the verification process?

Magdalena Herrera: Very tough. Every file is checked technically, then all the captions are checked and double checked by an independent fact-checking team. They will sometimes then interview the photographer and check the news [to make sure their story matches up with reported events]. It's pretty serious, but they have to do that today. In the times of fake news, more than ever you have to be tough on [manipulation] to be credible.

Thomas Borberg: I think the World Press Photo Contest is an ambassador for truth and trust, not only on behalf of World Press Photo, but all professional photographers, especially photojournalists. You can't be almost right, or just a little fake – it's either there or it's not. If you try to manipulate the stories, then there's no fundament for photojournalism to stand on. It's not only about cropping an image or adding something. If you are a professional storyteller, you should have captions telling the true story, because it's not only about what we see, it's also about the story behind it.

Magdalena Herrera: And the practice of how you represent people – you have a huge responsibility there.

Magdalena Herrera: I remember judging one year when there was a little snake that was opening its mouth. We found the photo very pretty, but the jurors are scientific, and they said, 'Well this little snake doesn't open its mouth like that, if you don't tickle it first.'

Emma-Lily Pendleton: What would you say to people who are considering entering next year?

Magdalena Herrera: This year, as a chair, I asked all the jury members what they were looking for and 90% of them said new, challenging approaches. Not just in terms of technique, but also in the photographers' point of view about what's happening in the world. In the Environment category, for instance, and Long-Term Projects, you have to step in and bring your perspective to the story. By that, I don't mean staging or anything like that – I mean showing your own reflection on the topic. It's about how you place yourself. What distance, what degree of intimacy. Should the story be told with a sense of humour? This is what I mean by a new approach, or your own approach.

Thomas Borberg: Ask yourself, why did you become a photographer? It's something about curiosity, and being able to open people's hearts and minds, stepping into these intimate places and being able to share that experience. If you go back to that, to the photographic DNA of curiosity, combine it with a small amount of technique, and find clever people to help you edit the stories, then you are halfway towards being a Photo of the Year winner.

To see the full list of contest categories, the rules and judging process, and to enter the World Press Photo Contest, visit World Press Photo's website.

Written by Emma-Lily Pendleton

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