Canon Redline Challenge
terms and conditions


1.1. The Promoter is Canon Europa N.V and registered at Bovenkerkerweg 59, 1185 XB, Amstelveen, the Netherlands (“Canon”). Any company, any subsidiary, partnership or other entity which from time to time is controlled by or is under common control of Canon hereinafter will be referred to as “Canon Affiliate” and, Canon and Canon Affiliate together will be referred to as "Canon Group".

1.2. All entrants (“Participants”) must be amateur photographers, who are residents of Germany, Austria, Switzerland, France, Spain, Portugal, Italy, Norway, Sweden, Denmark, Finland, United Kingdom, Ireland, Netherlands, Belgium, Luxembourg, Estonia, Latvia, Lithuania, Iceland, Czech, Hungary, Poland, Slovakia, South Africa, Bahrain, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates, Yemen, Algeria, Benin, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros, Democratic Republic of Congo, Djibouti, Egypt, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Guinea-Bissau, Ivory Coast, Kenya, Liberia, Libya, Mali, Mauritania, Morocco, Niger, Nigeria, Republic of Congo, Rwanda, Sao Tome E Principe, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Tanzania, The Gambia, Togo, Tunisia, Uganda, Western Sahara, Bulgaria, Croatia, Cyprus, Greece, Malta, Romania, Slovenia, Serbia, Macedonia, Ukraine, Bosnia-Herzegovina, Israel, Uzbekistan, Azerbaijan, Angola, Botswana, Lesotho, Madagascar, Malawi, Mauritius, Mayotte, Mozambique, Namibia, Reunion, Saint Helena, Seychelles, Swaziland, Zambia, Georgia, Moldova, Kazakhstan and Zimbabwe aged 18 or over .

1.3. Professional photographers or those earning more than 20% of their annual income from photography and employees of Canon Group, their families, agents, and other parties directly involved with this competition and the sponsorship are not eligible to enter.

1.4. By entering this competition, all participants are deemed to have agreed to be bound by these terms and conditions unless notified otherwise in writing.


2.1. Promotion Period: Enter between 00:01 GMT on 19th August 2023 and 23:59 on 16th September 2023 inclusive.

2.2. Visit the Redline Challenge to complete the online form to provide your details (name, email address, country of residence) & complete the survey. Then upload a picture meeting the criteria listed below in Clause 3 to be entered into the competition.

2.3. No purchase is necessary. It is free to enter this competition and images do not have to be taken on a Canon device.

2.4. Internet access and a valid email address are required to enter.

2.5. A maximum of one (1) entry is permitted per person during the Promotion Period.

2.6. Incomplete, invalid or inappropriate entries, or entries received after the closing date on the 16th September 2023 at GMT 23:59 will not be eligible for publication or any prize.

2.7. By submitting an entry, each Participant hereby grants to Canon Group a non-revocable, worldwide, royalty-free and free of charge, sublicensable licence to publish, republish, display and use their image for all purposes connected with this competition, including but not limited to display on Canon Group websites, Canon Group social media accounts and/or channels, any other websites of Canon Group or its agents/contractors, and in marketing materials (including at exhibitions) relating to this competition for up to one year after the competition ends. Each Participant also grants Canon Group and its agents/contractors the right to moderate, modify or remove any image if it is deemed unsuitable, in whole or in part, for display on the competition website or in any materials relating to the competition. Participants of the competition also hereby agree to being identified and/or attributed as the photographer or creator of the image subject to their entry.


3.1. The image submitted must reflect the following criteria:

a) Reflect the challenge “Room to Breathe”, We challenge you to strip back your frame and take a less is more approach to subject matter and composition, with a shot that displays an eye for minimalism

b) Creativity – Is your entry fresh and original?

c) Impact – What emotions or reactions are evoked from the submission. Is the submission amusing, emotional and thought provoking?

d) Technical prowess -Has the image been captured in a way that demonstrates an understanding of the abilities of the camera and the subject

3.2. Image size should be 150DPI, 2000 px along the longest side. Participants must not upload images which have previously won an award or prize via a promotion run by the Promoter or any other entity.

3.3 The image submitted must not be heavily edited or manipulated, examples include: no adding or removing objects from the image, no compositing images and no watermarks (for further details please refer to Clause 4.2 vi). Please note, this list of examples is not an exhaustive list.

3.4 This competition is a test of a photographer’s creativity and skill. Any use of artificial intelligence is against the spirit of the competition, and is entirely prohibited (with the sole exception of features which are an inherent feature of unmodified production cameras). See 4.3 and 4.4 for further details.


4.1. The image must be original and taken by the Participant.

4.2. The image submitted by the Participant must not contain:

i) recognisable persons, unless the Participant can demonstrate that such persons have granted all the necessary permissions in writing for the image to be submitted, used and published by Canon Group under Clause 2.7 of these Terms and Conditions (please note, it is the responsibility of the Participant to ensure that the relevant permission has been sought and model release forms have been satisfactorily completed); or

ii) works of art unless the Participant can demonstrate that the Participant has been granted a licence to have such works of art used and published by Canon Group under Clause 2.7 of these Terms and Conditions or

iii) logos or brand names unless the Participant can demonstrate that the Participant has been granted a licence to have such logos or brand names used and published by Canon Group under Clause 2.7 of these Terms and Conditions; or

iv) scenes which are offensive, obscene, sexual, derogatory, defamatory, violent, abusive, harassing, threatening, objectionable with respect to race, related to religion, origin or gender, or which could reflect negatively upon the name, reputation or goodwill of Canon Group or any brand partner, or which are otherwise unsuitable for publication; or

v) anything that may infringe the rights of any third party, including intellectual property, moral or privacy rights, or refer to any third-party brand or reference any third-party names, logos and/or trademarks; or

vi) any watermark, copyright notice or any other information which may identify the Participant (note, a copyright notice embedded in the metadata of the image is permissible). For the judging process to remain as fair as possible, the judging panel is not permitted to see the names of the Participants when judging. Any image entered that contains a Participant’s name, any watermark, copyright notice or any other information which may identify the Participant, will be disqualified and will not be presented to the judging panel.

4.3. The image submitted by the Participant must not be created, generated, edited, composited or manipulated using any software, tools or technology incorporating any form of artificial intelligence. This includes (but is not limited to) any use of generative artificial intelligence, including generative fill functionality. However, the use of features which are an inherent part of the production specification of cameras (eg: autofocus and image processing) will not result in automatic disqualification, as long as the camera is not suspected to have not been modified in any way.

4.4. All shortlisted finalists will be contacted and asked to supply the RAW file of their submitted image, which will be analysed for any use of artificial intelligence technology, and may also be used for the assessment of other competition criteria (eg: compositing, excessive editing and manipulation) at the judges’ discretion. Failure to submit the RAW file before the stated deadline will result in disqualification.

4.5. You also agree to be contacted by Canon for the purposes of administrating the competition or in the event that Canon Group wishes to discuss any other use of the picture submitted to the competition.


By submitting its entry, the Participant warrants that:

5.1.the Participant is the sole author of the image;

5.2.the Participant is the owner of the proprietary rights in the image;

5.3.the image and any element appearing in the image do not infringe any rights (including intellectual property, moral or privacy rights) of any third party;

5.4. in the case where a person or person’s image appears in the image, the Participant has obtained written permission from those person(s) for Canon Group to use their image(s) as described in these terms and conditions; and the case where the image has been taken in another country than in the Participant’s country of residence , the Participant has complied with the law applicable to such country, including but not limited to any intellectual property, moral, privacy and proprietary legal requirements.

Canon warrants that:

5.7. It shall act within the scope of the rights granted under and/or in accordance with these terms and conditions


6.1 The overall winner will win over €5,000 worth of Canon kit, including the following (“The Prize”):

a) Canon EOS R5


6.2. Canon will notify the winner via the email address provided on entry within 5 working days of the winner selection and will be required to respond to confirm eligibility and acceptance of the Prize, within 14 calendar days of initial contact. If the winner does not respond to the initial contact within 14 calendar days Canon reserves the right to disqualify the winner. If the winner is disqualified Canon reserves the right to award the prize to a reserve selected in the same manner. Reserve winners may have less time to respond.

6.3. Canon reserves the right to publish the name and town and county of the winner or to publicise any prize giving presentation after the date of the competition. If the winner does not wish such details to be published, they must advise Canon at time of being notified that they have won.

6.4. The Prize is non-transferable and no cash or credit alternatives will be substituted for the prize on offer. In the event that the prize offered is unavailable due to circumstances beyond our control, Canon reserves the right to offer an alternative prize of equal or greater value.

6.5. The Prize will be posted to the winner within 30 calendar days after the winner is announced. In the unlikely event that a Prize doesn’t arrive within 30 calendar days after the winner is announced, the winner will have a further 28 calendar days to inform Canon by emailing If the winner does not inform Canon within this time frame, Canon will reserve the right to not reissue the prize or limit its value at their sole discretion.

6.6. Any rejected or unclaimed prize may be awarded to other entrants at the absolute and sole discretion of Canon.

6.7. In the event that the competition is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of Canon which corrupt or affect the administration, security, fairness, integrity or proper conduct of this competition, Canon reserves the right to disqualify any individual who tampers with the entry process or does not comply with these Terms & Conditions and to cancel, modify or suspend the competition or invalidate any affected entries.

6.8. No responsibility can be taken for entries which are lost, delayed, corrupted, damaged, misdirected or incomplete or which cannot be delivered for any technical, delivery or other reason. Proof of sending will not be accepted as proof of receipt. Canon Group does not guarantee continuous or secure access to the entry page.


7.1 All valid entries received during the Promotion Period (subject to moderation) will be independently judged by a panel of judges. There will be a total of three (3) rounds of judging to shortlist ten (10) finalists based on the image criteria as detailed in Clause 3. From the ten (10) finalists, the judging panel will select one (1) winner.

7.2 The winner will be selected between the 9th September to the 16th September 2023.


8.1. Canon Europa N.V., 59 Bovenkerkerweg, 1185 XB, The Netherlands, is the Data Controller in respect of any personal data supplied by Participants. The personal data provided is held securely and may be transferred on a secure server outside the country of the data subject’ domiciles. The personal data collected from Participants is subject to the Canon Consumer Privacy Policy.

8.2. Any and all personal data supplied for the running of this competition will be used solely for the purpose of this competition and, if applicable, for marketing purposes by the Canon Group and/or by any agent appointed by it to assist with running the competition on behalf of the Promoter and will not be disclosed to a third party for any other purpose unless your positive consent has been obtained.


9.1. Canon reserves the right to refuse to honour any entry or to recover the full value of any prize if it considers there has been an abuse or breach of the terms and conditions of this competition.

9.2. Canon together with any associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this competition or accepting or using the Prize, except for any liability which cannot be excluded by law. Nothing will exclude the Canon Group’s liability for death or personal injury as a result of its negligence.

9.3. In the event of a dispute over interpretation or implementation of the rules on any matter related to the competition, the decision of the Directors of Canon is final and no correspondence will be entered into.

9.4. If any part of these conditions is found by a court of competent jurisdiction or other competent authority to be invalid, unlawful or unenforceable, then such part shall be severed from the remainder of these conditions, which shall continue to be valid to the fullest extent permitted by law.

9.5. Entries must be made directly by the individual entering the competition. Bulk entries from trade, consumer groups or third parties will not be accepted. Incomplete or illegible entries and entries submitted by macros or other automated means together with entries which do not satisfy the requirements of these Terms & Conditions in full will be disqualified and will be not be counted. If it becomes apparent that a Participant is using a computer(s) to circumvent this condition by, for example, the use of ‘script’, ‘brute force’, masking their identity by manipulating IP addresses, using identities other than their own or any other automated means in order to increase that Participant’s entries into the competition in a way that is not consistent with the rules of the competition, that Participant ’s entries will be disqualified and any prize awarded will be void. Participant are not permitted to enter using anonymous email services such as, but not limited to, GuerillaMail, Dispostable or Mailinator.

9.6. In the event of a discrepancy between these Terms & Conditions and the details in any promotional material, the details in the Terms & Conditions will prevail.


As you are a participating consumer, laws of your country of residence will apply to this competition, and You may be entitled to bring court proceedings in your own language and in your local courts. A local consumer advice organization will be able to advise you on your rights. These Terms do not restrict any statutory rights that may be applicable.