The journey from ordinary to extraordinary

The journey from ordinary to extraordinary
The journey from ordinary to extraordinary

  • Company: Digital Print Zone (DPZ)
  • Founded: 2011
  • Website: www.digitalprintzone.co.uk/
  • Location: Surrey, UK
  • Services: Digital print, wide format print, direct-to-substrate, creative design, web development, promotional product

Overview

Vision, ambition, hard work and modern technology have transformed Digital Print Zone (DPZ) from a copy shop business into a multifaceted commercial print and marketing services outfit.

Since taking the company over in 2011, Managing Director and owner, Ali Buckman has diversified the business and pushed the boundaries of the industry. Within just three years, DPZ has become an 11-strong team covering all avenues of digital print including commercial, wide format and direct-to-substrate. The company also offers creative design, web development and a new concept which combines print with video content – the TV brochure. Most importantly for Ali, DPZ has become the ‘go-to’ company for expert advice and support. “It’s a challenge to retain customer loyalty if you only offer what everyone else can” says Ali.

Challenges

Ali says: “From the outset I needed to position DPZ as something more than just a print company offering digital print from supplied artwork; I wanted to demonstrate what high-quality print could really do, and showcase new applications that customers may not have considered possible. The first step was to bring in technology that would allow me to offer the quality of print that would help take the business forward.’’

The solution

In early 2012, DPZ began replacing existing printers with imagePRESS technology from Canon, enabling DPZ to ‘increase volumes of quality-driven print considerably’. “There was no doubt about which manufacturer I would rely on to provide the quality my customers were used to and attract new business,” says Ali. “The image quality and efficiency of the Canon machines is first class and uptime is significantly greater than the previous technology we were using.”

According to Ali, as the DPZ team and its skillset grew, so did the expectations of the company’s customers. “New services requested included wide format, direct-to-substrate and multi-channel marketing.”

Ali’s decision to add wide format printing to the DPZ portfolio again led him to an investment in an Océ Arizona® flatbed printer, an imagePROGRAF roll-to-roll printer and three Morgana finishing systems from Canon.

Canon has been instrumental in finding the right technology to fit our business needs,” says Ali. “The team at Canon takes an interest in what we do and understands our objectives – that is a unique quality we haven’t found in any other manufacturer to date. Our Canon representative and the engineers who come to service the machines are considered part of the team here and that relationship is invaluable.

Achievements

The investment has allowed DPZ to double, if not treble, its digital turnover according to Ali. “In a 40 to 50 hour week, we will be printing for approximately 80 per cent of that time – and we’re not even at 80 per cent overall capacity.”

Having this array of technology affords us the opportunity to discuss new ways of working with our customers. Because we have the capability to produce a broad range of printed materials, we are able to offer customers fresh ideas and bring something new to their businesses that they may never have considered before, let alone known was possible. Customers can come to us with any number of ideas and we can make it happen.

DPZ now counts large creative and design agencies amongst some of its biggest customers and has produced work for the likes of Bentley, Ferrari, San Tropez, House of Fraser and Silverstone. To DPZ ‘no client is too big or too small’.

New challenges are always welcome and this mantra has made the company what it is today. Essentially, Canon has helped to take us from a run-of-the-mill copy shop, to a marketing services provider offering out-of-the-ordinary solutions,

concludes Ali.

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