Canon rides the waves, inviting smartphone users to seek the unexpected with City Surfing brand campaign

London, UK, 7th September 2016 – Canon today unveils a new brand campaign that looks to open the eyes of smartphone users to the virtues of real image quality at moments where it truly matters.

Entitled City Surfing, the campaign is the latest story in Canon’s ‘Come and See’ campaign series, which invites consumers to explore and interact with the unique technology and products that make a Canon, a Canon.

Shot on the Eisbach River in 180° video, the campaign follows the story of three urban river surfers as they embark on a night-time surfing session in the heart of Munich city. Viewers can use their smartphone to browse the scene in 180° whilst simulating the experience of shooting a fast moving subject for themselves in a different scene before saving and sharing their shots directly to their device, without losing any of that distinct Canon quality. Users can also get up close to the action and watch the surfing spectacle at three different zoom levels, alongside learning about different camera techniques and technologies throughout the film via interactive hotspots.

Lee Bonniface, Marketing Director, EMEA region at Canon Europe, said “We’ve been able to portray some fascinating and inspiring stories as part of our Come and See brand campaign and we’re proud to bring our latest story to life in an even more engaging way. For the first time, consumers will be able to see and feel the true benefits of using a Canon camera through their smartphones, while exploring the incredibly exciting world of City Surfing. We want to put consumers in the driver’s seat, enable them to view the scene and story as it is told and learn about Canon’s superior imaging quality in the process.”

Canon launched its three-year ‘Come and See’ communications strategy at photokina in September 2014, to inspire photography enthusiasts to seek out the unexpected and capture fascinating stories, whilst inviting smartphone users into the world of Canon. City Surfing is the fifth story in the series which has set a precedent for bringing consumers visually stunning and unexpected stories.

City Surfing will be launched across EMEA markets from 7th September 2016 and will be hosted on The campaign was created by J Walter Thompson London and creative director, Barry Christie.