EFI DirectSmile Cross Media Suite

EFI DirectSmile Cross Media Suite

DirectSmile is a powerful, fully integrated marketing software solution for data-driven print, PURL, email, SMS, social media, mobile media and image personalisation.


  • Choice – print service providers can choose one or more channels for campaign delivery and scale up the solution as required. From print personalisation to integrated multi-channel communications, each option drives loyalty and customer retention. DirectSmile can also be linked to the Digital StoreFront solution to provide campaigns on-demand from an e-commerce platform.
  • Control – our new marketing portal allows online campaign customisation, workflow management and ensures brand consistency.
  • Profitability – you can post repeatable campaign templates and provide customers with the tools to adapt and run their own communication programmes, driving up your margins.
  • Faster time to market – whatever the communication, your application can be rapidly developed, reducing time to market by up to 70%.
  • Speed – automate multi-touch campaigns by linking media through personalised QR codes or URLs to quickly create an efficient feedback channel.
  • Marketing effectiveness – run all aspects of a project – from outbound marketing automation to inbound lead management – from a single source.
  • Simple email management – by integrating email services you’ll enjoy seamless campaigns from distribution to reporting. Improve targeting and response levels with improved bounce management and real-time activity monitoring.
  • Real-time measurement – with full dashboard functionality you’ll see graphical illustrations of every campaign interaction, helping you to measure the success of your campaigns and provide data that justifies the marketing investment.

Detailed Features

Take a more detailed look into the EFI DirectSmile Cross Media Suite

Easy design

With our intuitive studio tools designing multi-channel marketing assets couldn’t be simpler. Build the layouts for all the media you need – from direct mail to emails and apps - in one simple-to-use browser-based Design Editor. Adapt imagery using drag and drop functionality and add QR codes and PURLs to deliver fast personalisation. Complete web design without any HTML skills, or use scripting for more complex jobs as required.
Once complete, manage all workflows and resources, including designs, databases and assets, from a single dashboard and see live previews on one screen. Your customers can upload images and data to create highly personalised communications to drive responsiveness and ROI.

Easy offering

A great multi-channel campaign delivers speed, accuracy and real-time monitoring. With DirectSmile you can host marketing campaigns and execute repeat runs, upload new data and make edits to campaigns, live 24/7, for faster time to market.
If you are a marketing agency or print and production house, you can give customers access to pre-designed templates or previous campaigns via the new marketing portal, allowing them to adapt content and designs without the time and support of your own staff. Customers can also import databases from external software such as Salesforce.com and Microsoft Dynamics and create business logic for certain design elements with the built-in filter editor. They can also integrate social media and create apps for Facebook and others.
Quality, compliance and brand consistency can all be assured by locking core design components. And campaigns can be seamlessly managed allowing automated runs and follow-up cycles.
Finally, enjoy full visibility at all times with on-demand access to campaign statistics using the customisable campaign dashboard accessible via mobile, tablet and desktop devices.

Easy business

For third-party agencies, DirectSmile gives you the ideal migration path to multi-channel communication production and the power to secure digital print volumes. Doing so positions you as a value-added partner and allows you to claim higher margin DIY business and develop long-term customer relationships. The sophisticated targeting, dynamic personalisation and follow-up capabilities allow you to deliver measurable return on your customers’ investments and greater ROI for you too.

Product images are for illustration purposes only. Certain functions are optional. Please refer to the product specifications or contact your Canon sales representative for further details.