Capture everything with the new Canon PowerShot SX520 HS and PowerShot SX400 IS

London, UK, 29 July 2014 – Canon today unveils two new lightweight, superzoom, bridge cameras, ideal for capturing hidden details, both near and far – the PowerShot SX520 HS and PowerShot SX400 IS. Boasting 42x and 30x optical zooms, both models incorporate Canon’s leading optical expertise in stunning, highly compact bodies – ideal for capturing virtually any special occasion in the quality it deserves.

PowerShot SX520 HS.jpg PowerShot SX400 IS.jpg
PowerShot SX520 HS PowerShot SX400 IS

Zoom into every detail
Built to help you tackle any situation, the PowerShot SX520 HS’s 42x optical zoom lens is versatile enough to capture all subjects, from unmissable holidays to days out. With a 24mm wide-angle lens, it offers the flexibility to capture sweeping vistas, while an impressive 1008mm maximum focal length lets you zoom in on detail in the distance. 

The PowerShot SX520 HS’s improved Zoom Framing Assist Auto mode automatically adjusts the zoom to maintain subjects at a pre-set size within the frame. The camera detects when a subject is close to moving out of the frame and automatically zooms out keeping the subject in frame. It also smoothly pulls back as a subject comes towards the camera to maintain their face at the same size. 

Packed into a compact, lightweight body, the PowerShot SX400 IS contains a powerful 30x optical zoom – perfect for those moments you don’t want to miss. The compact design is easy to carry wherever you go, with a large, comfortable grip that combines with a huge 24-720mm focal range to make it easier than ever to capture all the action. With both models you can instantly shoot fast-moving subjects – low-shutter lag, improved algorithms and ultra-fast AF means you’ll never miss an opportunity.

Designed to deliver
To help you push the boundaries of your photography and shoot in different situations, both cameras feature Canon’s optical Image Stabilizer with Intelligent IS technology – keeping images crisp and clear. Cleverly adapting to eight different scenes, Intelligent IS analyses your scene and automatically adjusts the stabilisation mode, ensuring you get sharp photos and steady movies that really do your memories justice. 

The PowerShot SX520 HS is powered by Canon’s acclaimed HS System, which combines a DIGIC 4+ processing engine with a high-sensitivity 16 megapixel, back-illuminated CMOS sensor – delivering sharp and detailed results, with realistic colours, even in low light. The PowerShot SX400 IS is perfect for shooting from sunrise to sunset, with a 16 megapixel CCD sensor and DIGIC 4+, giving stunning results, time after time. 

Explore your creativity 
The PowerShot SX520 HS makes discovering your inner creativity easy, with Creative Shot. If you choose, every time you press the shutter the camera can automatically apply any one of 46 special effects, each arranged into four categories. Creative Shot unleashes a new perspective on images, by simply creating five additional files when you shoot – each with a different creative effect. The PowerShot SX400 IS meanwhile features a range of Creative Filters, including Fisheye and Monochrome. 

Excellent ergonomic handling
Flexible and lightweight, both models are designed to make shooting easy and comfortable. The PowerShot SX520 HS and PowerShot SX400 IS feature a new style of handgrip, which has been redesigned following extensive research and functionality of existing EOS grips, to offer comfortable, DSLR-style ergonomics. 

PowerShot SX520 HS key features :

  • Capture everything far and wide with 42x zoom
  • Easily keep distant subjects in the frame
  • Enjoy steady, comfortable shooting 
  • Create superb images with HS System & Intelligent IS 
  • Have fun with your creativity 
  • Shoot great Full HD movies with one touch
  • Take it easy with Smart Auto
  • Explore the world of Full Manual
  • Capture all the action  

PowerShot SX400 IS key features:

  • Flexible shooting far and wide with big 30x zoom 
  • Fantastic shots are simple with Smart Auto
  • Superb results: 16MP & Intelligent IS
  • Have fun with creative filters
  • Comfortable ergonomic grip
  • HD movies at your fingertips
  • Enjoy more shots from a single battery charge

Further Information
PowerShot SX400 IS Images
PowerShot SX520 HS Images
PowerShot SX400 IS Specification Sheet [PDF, 50 KB]
PowerShot SX520 HS Specification Sheet [PDF, 56 KB]
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