Canon and Fashion sponsorship

Canon and Fashion

From capturing the latest in high street chic to the finest haute couture, Canon has been a long standing supporter of the world of fashion.

This year sees our continued support for London, Paris and Milan Fashion Weeks as Official Sponsor of London Fashion Week and London Fashion Weekend, Official Imaging Partner to the British Fashion Council, Principal Sponsor of Milan Fashion Weeks and a Key Sponsor of Paris Fashion Week; events which see top designers display their latest collections and visitors discover the season’s new trends.

Supporting professional photographers
Ensuring professional photographers have everything they need to capture the latest fashion is paramount at all Canon sponsored events, from our latest colour-matching technology used by the designers themselves, to our advanced Digital SLR cameras favoured by professional photographers.

Through our Canon Professional Services we provide all professional photographers with unrivalled support to help them capture the most striking images possible; from supplying internet access and printers on-site to a dedicated team of Canon support technicians. In addition, this year’s London events have exclusive Canon buses that transport photographers between shows to guarantee a shot is never missed.

Canon exhibition
All visitors to Canon-sponsored Fashion Weeks are invited to our exhibition space, where our award-winning range of professional EOS Digital SLR cameras and EF Lenses are available to trial.

Past fashion projects
Our extensive support of professional photographers during Fashion Weeks builds on our previous European fashion projects ‘We Speak Image’ and ‘The Other Side of Fashion’ where the talents of 100 of the world’s most influential style icons were recruited to reveal an insider’s perspective on the international fashion scene. Both projects raised thousands of Euros for the European Red Cross Societies in the process. Find out more on Canon and Red Cross.

Commenting on our support for Fashion Weeks, James Leipnik, Chief of Communication and Corporate Relations at Canon Europe, said: “The power of image is at the heart of the world of fashion. Our leading imaging solutions are used to deliver outstanding results throughout the industry, from image capture through to colour-matching and professional quality printing.

“The continuation of our successful collaboration with these Fashion Weeks reflects our passion for creating products that help to unlock creative potential in everyone, and we are delighted to once again provide extensive support to professional photographers to enable them to capture striking images both on and off the catwalk.”

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