Canon South Africa (Pty) Ltd, a wholly owned subsidiary of Canon Europa in Netherlands, came into being on January 4, 2000. Canon Europa invested in South Africa with a view to growing and expanding its market share in the country.
Canon SA assumed responsibility for the sales and marketing of Canon’s full range of consumer imaging products in South Africa, while Canoa Importers maintained its responsibility as the sole distributor of Canon’s business solutions products, comprising a range of analogue and digital copiers, colour laser copiers and laser printers.
The rest of the Sub Saharan African region also became the responsibility of Canon SA and South Africa was set up as a hub for business in the region. The Sub Saharan African team became responsible for marketing both Canon’s consumer imaging and
business solutions products to a number of African countries including: Zimbabwe, Mozambique, Ghana, Kenya, Nigeria, Tanzania, Uganda, Angola, Ethiopia, Eritrea, DRC, Mauritius and Seychelles.
Canon’s consumer imaging product line-up includes: Bubble Jet printers, scanners, faxes, personal copiers, multifunctional devices, calculators, printer and fax consumables, multi media projectors, as well as a full range of photo and video products.
The company’s consumer imaging products have enjoyed tremendous growth in the last two years, which can be directly attributed to a more focused approach to marketing and selling these products.
Within the borders of South Africa, Canon’s range of consumer imaging products are distributed through three main channels. A full range of Canon’s products are made available through selected national distributors, who in turn deal directly with their
dealers. Our products reach our retail customers through a number of retailers including: Game, Dion, Stax, Incredible Connection, Makro, CNA, Stax and Trade Centre. A wide network of photo and video dealers retail Canon’s range of photo and video
In the other Sub Saharan African countries mentioned already, Canon distributes its consumer imaging and business solutions products via a network of business partners in each country. The business partners in turn deal with their dealers in each